Independent desk · every price read on the vendor's own page from a US connection, dated · no software company pays for placement

Price check · Roofr

Roofr pricing, plan by plan

Roofr's Starter plan is free; paid plans are Measure+ from $109 a month, Essentials $249 and Scale $349, month to month, with unlimited users on every plan. Add-ons such as the Instant Estimator ($149 a month) cost extra.

By the AppForeman desk · Published Oct 30, 2026

Every Roofr plan

PlanMonth to monthBilled annuallyWho and how much it covers
Starter $0 – Unlimited users
Measure+ $109 – Unlimited users
Essentials $249 – Unlimited users
Scale $349 – Unlimited users
 Regular prices per month from Roofr's own pricing page, read Oct 30, 2026 from the US. "–": the page doesn't show that billing term.

Source: roofr.com/pricing, read Oct 30, 2026 from a US connection. Prices in US dollars, before sales tax.

Unlimited users on every plan; pricing is per plan, not per user.

How Roofr's prices changed

In 2021 Roofr's paid Pro plan was $89 a month; it rose to $99 in 2025. Roofr rebuilt its plans in 2026 (Starter, Measure+, Essentials, Scale), and user limits have moved several times since 2024; today every plan says unlimited users.

From archived copies of Roofr's own pricing page in the Internet Archive, one per quarter. Oldest we read: Jun 23, 2021. We record the page as it was saved, not what any customer was charged.

Trial, add-ons and terms

  • Billing: Month-to-month or annual contract; plans billed monthly as shown.
  • Annual billing: Annual billing toggle says "Save up to 15%"; dollar figures not in text.
  • Instant Estimator: $149 a month, billed monthly; can be added to any plan
  • Roofr Sites (beta): $99 a month
  • AI Receptionist: $99 a month
  • SMS texting: $49 a month, comparison table: not on Starter or Measure+, $49/mo billed monthly on Essentials and Scale

Every tool on one page, priced for the same crews: the price index. The two most-searched alternatives: Jobber pricing and Housecall Pro pricing.

Get an email when Roofr changes its prices

Plans and prices in this category change without much notice. We re-read the vendors' pages and email you what changed, with the old and new price and the date.